BRIEF: Bremick Fasteners, an Australian based construction supplier, launched their own sub-brand of cutting-edge safety PPE WorkArma. My role was to roll out the brand with a full suite of marketing collateral that included social media strategy, point of sale assets, website, print catalogue and product guide and advertising materials.

CHALLENGE: How can WorkArma stand out from a saturated market of safety PPE? Also how can we leverage the well known parent brand, Bremick, to create initial awareness short term and long term allowing WorkArma to stand in a league of its own? 

SOLUTION: Leaning away from the typical scientific aesthetic of most safety PPE brands, WorkArma takes a high end, design focused approach. We took inspiration from architecture and fashion brands to create a premium look and feel whilst still highlighting the technical aspects of the products. In the initial market phrases, we introduced WorkArma to loyal Bremick customers and distributors, providing them with WorkArma marketing packs to send to their customers. Next we needed to show our customers the quality and capability of WorkArma products so through the help of social media influencers and word of mouth, we developed social content on several different job sites. The WorkArma brand continues to grow in the construction industry and is set to be one of Australia’s leading safety PPE suppliers.