TSAA

BRIEF: Tourette Syndrome Association of Australia (TSAA) is Australia’s leading support network for children diagnosed with Tourette Syndrome (TS), and their families. TSAA requested a new branding identity and website with a focus on increasing donation revenue. The client also requested a physical and digital identity card to ease embarrassment for individuals with TS at school or in an emergency situation.

CHALLENGE: Individuals with TS can feel overstimulated easily and respond best
to natural, organic shapes so the biggest challenge was adjusting the design to meet
these needs.

SOLUTION: The new identity incorporates simplicity and bold colours. By projecting humanist qualities, the new identity helps TS individuals feel accepted, creating a more inclusive space.